CAMPAIGNS
Our campaigns come from conceptualization. We believe in great ideas that allow us to open durable paths suitable to be adapted to all online and offline formats.
OCB Rolling Révolution
Client: OCB Rolling papers
New OCB campaign, the first one that talks about the brand's history and the revolution it brought until today; becoming famous and iconic for its quality and French savoir-faire.
Your Future in Motion
Client: CETT
CETT is a renowned university center in Tourism, Hospitality, and Gastronomy, affiliated with the University of Barcelona. They provide students with a model of knowledge creation and transfer, innovation, and experience to prepare them for an ever-changing future.
The concept "Your future in motion" emerged from this idea and serves as an umbrella for all their offline and online communication.
The power of tradition by OCB - featuring Mitsuru Nagata
Client: OCB Rolling papers
"The Power of Tradition by OCB featuring Mitsuru Nagata" is the launch campaign for OCB's new range of products made entirely from bamboo.
OCB Inspired by Nature
Client: OCB Rolling papers
A series of documentaries depicting the fight against deforestation in Kenya.
In 2019, OCB partners up with an NGO (Seedballs Kenya) to provide over 400.000 tree seeds, specifically Acacia trees, to the most arid parts of the country and slow down desertification. The team came back in 2020 for a second round of donation, this time to help with the preservation of the Mau Complex, an important water catchment area that provides water to the fertile plains of the emblematic Masai Mara.
HTSI - Book Your Future
Client: School of Tourism and Hospitality Management Sant Ignasi
HTSI (School of Tourism and Hospitality Management Sant Ignasi) launched under the concept "Book your future", an invitation for the new students to book their professional future.
The different pieces guide the users to www.bookyourfuture.es where they can personalize their experience according to their personality, skills and passions in order to know what type of profile they have and which will be the professional outings.
World Roller Games Barcelona 2019
Client: WRG'19
From the 4th to 14th July 2019, Barcelona will experience the world's largest championship roller sports event. We will be there to communicate it.
Gala Sida Barcelona 2010 - 2018
Client: Fight Aids Foundation
Since 2010 every year the Fight Aids Foundation organize a charity event that brings together companies, institutions and celebrities with the aim of raising funds for projects carried out by the Foundation. At Common Sense we carry out the design of the image of the event including a variety of materials: the invitation and all the graphic pieces of the Gala, website of the event, sponsorship dossier and pieces for the press.
OCB - Lick is the new Like
Client: OCB
OCB, the international brand of rolling papers, needed a new positioning in the digital world to connect with their community. We create a campaign to let the users of facebook say goodbye to the "Like" botton and welcome a new and cooler way of rating on facebook with the "Lick" botton.
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